KINOHI means beginning, source, and origin.

Born in Hawaiʻi and shaped by the rhythms of the Pacific, KINOHI creates elevated swimwear and ready-to-wear pieces inspired by Hawaiʻi's living ecosystems and the enduring relationship between people and place. Our collections draw from the intricate beauty of coral reefs, native species, marine life, and landscapes, celebrating the natural intelligence that has shaped these islands for generations.

As a Native Hawaiian-founded brand, our designs are informed by ʻike Hawaiʻi and a deep respect for the ways our kūpuna observed, understood, and lived in relationship with the natural world. We believe that every ecosystem carries its own moʻolelo, and that our environment has long been one of our greatest teachers. Through careful observation and intentional design, we translate those stories into contemporary pieces that honor both our home and modern femininity.

Every print begins with observation. We study the forms, textures, colors, and relationships found throughout Hawaiʻi's ecosystems, transforming them into wearable designs that feel timeless, thoughtful, and deeply connected to place. By prioritizing native plants, marine life, and endemic species, we hope to celebrate the beauty and uniqueness of Hawaiʻi while encouraging a deeper appreciation for the environments that sustain us.

A portion of every purchase supports organizations dedicated to advancing ʻōlelo Hawaiʻi, protecting Hawaiʻi's natural environments, and caring for our ʻāina and kai. Through KINOHI, we hope not only to create thoughtfully designed pieces, but also to share knowledge, inspire curiosity, and encourage a lasting connection to Hawaiʻi's culture, language, and living ecosystems.