KINOHI means beginning, source, and origin.

Born in Hawaiʻi and shaped by the rhythms of the Pacific, KINOHI is a resortwear brand inspired by the living stories of our islands. Our collections draw from the ocean ecosystems, native species, and ancestral knowledge that have sustained Hawaiʻi for generations.

The Kumulipo, Hawaiʻi's creation chant, reminds us that all life is connected. That understanding guides our design process. Each collection begins with observation—of coral reefs, marine textures, native plants, and the intricate relationships between land, ocean, and people.

As a Native Hawaiian-founded brand, we believe design can be both beautiful and meaningful. Through thoughtful storytelling, intentional production, and a commitment to cultural integrity, KINOHI seeks to create pieces that feel connected to place rather than simply inspired by it.

A portion of our proceeds supports organizations dedicated to ʻōlelo Hawaiʻi, environmental stewardship, and the protection of Hawaiʻi's natural and cultural resources.

This is more than resortwear.